The year 2017 didn't see a *new* release of a "Coca-Cola" GMT-Master II from Rolex. The reference to a 2017 release likely refers to continued high demand and desirability of the pre-owned models, particularly the discontinued 16710 variant affectionately known as the "Coke" due to its iconic red and black bezel. This article will delve into the enduring appeal of this particular Rolex GMT-Master II, exploring its history, features, and why it remains a highly sought-after piece even years after its production ceased. We'll dissect the key differences between it and other GMT models, particularly the Pepsi variant, and examine why the "Coke" holds such a special place in the hearts of watch enthusiasts.
Rolex Coke: A Legacy of Red and Black
The term "Rolex Coke" is a universally understood shorthand for the GMT-Master II with the iconic red and black bi-directional rotating bezel. This color combination, reminiscent of the classic Coca-Cola branding, is what distinguishes this particular model and makes it instantly recognizable. However, the story behind the "Coke" is far richer than just its striking aesthetics. Its roots lie in the original GMT-Master, a watch initially designed for pilots of Pan Am, requiring a timekeeping solution that could simultaneously display two different time zones.
The evolution from the early GMT-Master models to the GMT-Master II 16710, the focus of this discussion, marked a significant technological leap. The earlier models lacked the independent adjustment of the hour hand, a feature crucial for seamless time zone changes without affecting the minute and second hands. This limitation was addressed with the introduction of the improved caliber within the 16710, a significant upgrade that provided the decisive advantage mentioned earlier. This independent hour hand adjustment, done in hourly increments, is a key feature that sets the GMT-Master II apart and enhances its practicality for frequent travelers.
Review: Rolex GMT II (16710) Coke or Pepsi? Seriously?
The question of "Coke" versus "Pepsi" is a perennial debate among Rolex enthusiasts. Both the "Coke" (red and black bezel) and "Pepsi" (red and blue bezel) are highly sought-after GMT-Master IIs, each with its own dedicated following. The choice often comes down to personal preference. The "Coke" often evokes a more classic and vintage feel, with its slightly bolder and more contrasting color scheme. The "Pepsi," with its brighter and more vibrant colors, tends to lean towards a more modern aesthetic.
However, beyond the aesthetics, the underlying functionality remains the same. Both the "Coke" and "Pepsi" GMT-Master II (16710) models utilize the same robust movement, offering the same independent hour hand adjustment and reliable timekeeping capabilities. The choice ultimately boils down to individual style and preference, with both versions representing iconic pieces of horological history.
Rolex Gmt Coke, Rolex Coca Cola GMT, and the Enduring Demand
The consistent use of the nicknames "Rolex Gmt Coke" and "Rolex Coca Cola GMT" underscores the watch's strong brand identity. These informal names have become almost as recognizable as the official model designation, highlighting the watch's cultural impact. The enduring demand for the "Coke" GMT-Master II, even after its discontinuation, is a testament to its timeless design and the legacy it carries. Collectors and enthusiasts alike recognize its value as both a functional tool and a highly desirable collectible.
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